Enjoy the Ride
Business is not about making money. It is about serving the market in an efficient manner. Profit is the means of measuring how well that market is served and whether it really is a market. And that...
View ArticleFinancial Anaemia
Finance is the life-blood of any business. But for SMEs they suffer from a weakness that is the financial equivalent of anaemia – a lack of red-blooded finance. In the UK and other European countries...
View ArticleStart it up
Startups, lacking any track record as going concerns, pose particular risks to investors and lenders. So their business proposition requires well thought out and backed by as much evidence as possible....
View ArticleNot All Web Traffic Is Created Equal
Anyone who has ever used Traceroute (Tracert in Windows) to trace the connections between a browser and a web server may have thought how complex the path is. That is nothing compared to the path...
View ArticleWhat’s In a Name?
In his book “Losing your Virginity”, Richard Branson states that he wanted to name his company as a “Pure and Fresh”. Is that what a consumer thinks when they take Virgin Trains? What’s In a Name? In...
View ArticleIt’s a Wise Consumer That Knows its Brand
Oh what a tangled web we weave When first we practice to deceive. – Sir Walter Scott (Marmion, 1808) Rather than do extensive research into a company’s goods or services, consumers rely on brand as...
View ArticleMaking a Tangible Difference
Regular printing changed the world with ideas being shared more easily and encouraging literacy to gain access to those ideas. Additive manufacture (3d-printing) will be of even greater impact by...
View ArticleThe Internet of Making Things
Manufacturing is increasingly about big data. Just as with smartphones, the opportunities for creating apps will blossom. Trumpf is a family-owned company based near Stuttgart that makes things that...
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